Revolutionizing Ad Performance: GroupM and Amazon Ads Introduce Groundbreaking Monitoring System
In a groundbreaking collaboration, GroupM and Amazon Ads have introduced an innovative monitoring system designed to elevate advertising performance on the Amazon platform. Unveiled in October 2023, this pioneering system utilizes 23 customized variables across four key metrics categories—Advertising Readiness, Targeting, Creative, and Campaign Management—to generate a proprietary Amazon Ads Quality of Excellence (QoE) score […]